Know more about Madrid Fruit Attraction 2025

Do you like healthy eating? Agricultural innovation? Are you interested in sustainability? Can you imagine traveling halfway around the world through flavors without leaving a venue? Then you have to come to Madrid Fruit Attraction 2025, the event that every year turns Madrid into the world capital of fruits and vegetables.

It is a space where aromas, colors, technologies, ideas and flavors from more than 150 countries are mixed… and yes, also showcookings and tastings.

If you’re curious, keep reading and get ready to travel to Madrid, because once you know everything this event has to offer, you won’t want to miss it.

What Exactly is Madrid Fruit Attraction?

It is the great international fair of the fruit and vegetable sector, organized by IFEMA and FEPEX, which has been held every year in Madrid since 2009. It has grown so much that the agricultural calendar is no longer understood without this event.

And yes, this event started as an excuse to bring together producers and distributors, but little by little it has grown to become a benchmark in innovation, sustainability, gastronomy, food culture and cutting-edge technology.

Its key role is to connect supply and demand just before the year’s agricultural campaigns are planned. Do you want to find a new supplier, sell your products or show a revolutionary idea? People come here to close deals, open networks of contacts, present advances and, in general, join forces.

Participants range from supermarkets and wholesalers to startups and universities: there is room for everyone at Madrid Fruit Attraction.

When and where is Madrid Fruit Attraction

For three days, from September 30 to October 2, 2025, Madrid hosts the 17th edition of this fair, which is already a global benchmark.

And why is it so important? Because it brings together more than 2,500 exhibiting companies, more than 120,000 professionals from the sector and a program that goes far beyond business.

Here you come to learn, to taste, to be inspired and, above all, to see how this industry moves. Because we all eat fruits and vegetables, but not all of us know what is behind each apple that arrives at the supermarket.

The hours are from 9:30 a.m. to 7:00 p.m., except for the last day, which closes at 4:00 p.m.

It will be hosted, of course… IFEMA! It will occupy ten of its pavilions and more than 75,000 m². To get here you can come by car —and use the parking lot—, by metro on line 8 or by bus —73, 112, 122 and 828—.

What are You Going to Find at Madrid Fruit Attraction?

Fruits and vegetables, of course. But also agricultural machinery, technology, cold logistics, packaging systems, food innovation, ecological solutions, consumer trends, showcookings, congresses, talks, interactive stands and much more. Every year there are more and more surprises.

That was a quick summary; now we are going to tell you little by little, according to the areas that you are going to find there.

Fresh Produce

Fresh produce is the soul of the fair. Here you will find everything from Spanish grapes to mangos from Asia or kiwis from New Zealand, as well as dehydrated fruit and nuts.

Auxiliary Industry

You will also find all kinds of machinery, fertilizers, irrigation solutions, packaging and any tool that makes both production and distribution more efficient. The best of biotechnology, digitalization and automation is here.

Fresh Food Logistics

And speaking of distribution… some of the freshest products must be refrigerated and also kept that way at their destination, right? The latest in this type of transport —and conservation— so that everything arrives fresh from the field to the consumer, is also present at the fair. Madrid Fruit Attraction 2025 brings together all the players in the cold food chain under one roof.

Innova & Tech and Innovation Hub

And if you are interested in the agriculture of the future, you will also find a place here. In other editions, improved seeds, apps to manage crops and many more projects surprised. What’s on this year?

Fruit Attraction 2025 Novelties

Each edition has a star product and in 2025 it’s the tomato’s turn. There will be activities, tastings, debates and presentations dedicated to this food so present on our tables. Do you know how many varieties there are? Its nutritional benefits? And its role in geopolitics? We only tell you that it is the most consumed vegetable in the world.

In addition, this year the Guest Importing Countries are Mexico and Malaysia. This means that there will be a special program focused on their products and business opportunities.

And keep an eye on another novelty: there will be an “Organic Hub Tour”, a route within the fair to discover all the stands of certified organic products.

Conferences and Activities that You Cannot Miss from IFEMA Fruit Attraction Madrid

Among the key events of Fruit Attraction 2025 Madrid are:

BioFruit Congress: the great event on ecological production in Europe.
Fresh Food Logistics Summit: everything about the transport of fresh products.
Factoría Chef: the gastronomic space in which the best chefs will present and cook various types of fruits and vegetables.
Innovation Hub Awards and Best Stand Award: the awards for the most innovative solutions of the year.

How to Attend Madrid Fruit Attraction

Very easy. You just have to register on the official website, choose what type of ticket you need and they will send you your accreditation by email.

And if I want to exhibit? Then it’s time to contact the organization. Most spaces are reserved many months in advance —for 2025, 95% was already occupied at the beginning of the year—, but if you have a company, startup or project in the sector, you can check the conditions here.

A Fair with a Lot of Flavor

Fruit Attraction is not just business. It is an event where agriculture becomes culture, where sustainability becomes evident and where innovation becomes a reality.

It doesn’t matter if you come with the idea of expanding your contacts, getting a new agreement or if you are looking to have your mind opened to start a new project. Be that as it may, during these three days you are going to have a great time.

And to make the most of each day, nothing like resting in comfortable and well-located accommodation. From our apartments in the center of Madrid you will have IFEMA and the entire city at hand, so you can experience Fruit Attraction as it deserves: with all the comforts and without complications.

Are you booking yours now?